Become Your Own Best Email Sequence Copywriter

Learn the "S.M.A.R.T." system that makes writing email sequences easier, more purposeful, and more effective


Learn the S.M.A.R.T. system, and take the guesswork out of writing email sequences.

You pay month-over-month for an email autoresponder service with robust features and great deliverability.

But when it comes to the email sequences themselves, you're struggling.

You're not sure what to write in each email ... and how to make one email flow to the next one ... and the next.

What's worse, you don't know how to segue gracefully from giving stuff away to selling on your emails.

And so you've resorted to using email templates and taking expensive copywriting courses. Or just writing by the seat of your pants.

But email templates are hit-or-miss. Some of them work great. Others, not so much.

And those copywriting courses?

They're taught by marketers with big personalities and sassy writing styles. If you're the same way, then great!

But since you're reading this, I'm going to go out on a limb and say you're probably not like those copywriting gurus.

So it can feel like you can't be yourself and get the same results they get.

Can you relate?

Besides, they teach you how to write individual emails ... but not how to write a series of emails in a way that increases conversion.

Take heart, because things are about to get better ....

Introducing: S.M.A.R.T. Email Sequences!

What if I told you that there's a S.M.A.R.T. way to write your email sequences?

S.M.A.R.T. stands for:

  • Strategic: carefully planned to serve your goals
  • Methodical: a step-by-step procedure you can follow and adapt to suit your own workflow
  • Actionable: can be implemented by a one-person business or a dedicated email marketing team
  • Results-driven: takes the guesswork out of measuring your success, learning about your subscribers, and improving continuously
  • Transformative: creates a positive transformation in the lives of your email subscribers—and your own

I'll show you how in this highly digestible and practical class.

Go from confused to clear, when you have a system

With the S.M.A.R.T. system, you'll learn exactly what to do when you have to write an email sequence.

Whether you're welcoming a new subscriber and delivering a freebie ... promoting an affiliate product ... or pitching your own product ... you'll know just what to write in each and every email.

As a result, you'll find that writing email sequences is much easier.

You'll stop second-guessing yourself.

You'll write emails with so much more confidence—even if you've never taken a copywriting class before.

And you'll see your open rates, click-through rates, and conversion rates soar.

What You'll Learn

Email Writing Primer

These are available as soon as you enroll in the class!

  • 7 Habits of Highly Effective Email Writers
  • Divide-and-Conquer Technique Makes Writing Emails 10X Easier
  • Why Email Templates Are Hit-or-Miss (and How to Hit a Homerun Most of the Time)

The S.M.A.R.T. Planning Framework

  • 3 Basic Email Sequences
  • Map Your Way to Better Email Sequences
  • The Planning Matrix
  • 15 Building Blocks for Your Email Sequences

Writing for More Opens, Clicks, and Conversions

  • How to Know Your Audience (Almost) Better than They Know Themselves
  • Find Your Writing Voice
  • Common Email Writing Mistakes
  • Persuasive Writing
  • Best Day and Time to Send Emails

Metrics, Or It Didn't Happen

  • What to Track and How
  • Email Tracking Template
  • Learning by Numbers

As Seen on the Chat

"There was something special about this email marketing class."

I had so many valuable takeaways from the class, but one that stands out for me was how to warm up my readers to pre-sell my first little product. I have a lot of email marketing classes but there was something special about this one. I am finally sending out my first emails to my little list. I've sent 7 so far so this was perfect timing! Would love to learn more! Thanks, Lexi! Glad I discovered you.

Sheri Strykowski

The biggest takeaway for me was to write with a plan rather than just sit down and write. I hope it will make my emails more effective in achieving its final purpose. I just purchased the course yesterday so have not had the chance yet to go through the earlier lessons. However, the insights I gained from today’s webinar made me excited to do so. It was a pleasure meeting you. Thank you for sharing your knowledge.

Patricia Yarc

The most valuable lessons for me were how to structure and lure people before selling to them and build relationship. I loved the building blocks and the examples given in class. And I loved your use of the pen! I truly enjoyed this and got so much more out of it than I expected. Thank you! Now to put it together. Great ROI ;-)

Sarah Pipher

What you get

  • recording of the live class
  • pre-recorded supplemental lessons
  • handouts, checklists, and worksheets
  • $143 worth of bonuses
  • lifetime access to the course
  • full access to me through the comments and chat in the course site
  • all future course updates

... Plus $143 in Bonuses!

BONUS 1: Funnels 101 by Cindy Bidar ($67 value)

What better way to apply your new email sequence writing skills than by building high-converting funnels?

In Funnels 101, you'll learn a very simple set up anyone can replicate in any niche or industry.

Once you have that in your skillset, then you can move on to the fancy-schmancy timers and downsells and other clever tools.

Funnels 101 sells every day for $67. But you get it FREE when you enroll in S.M.A.R.T Email Sequences!

Bonus 2: Email Marketing Planner by Lynette Chandler ($39 value)

Ready-To-Publish Workbook Template With Re-Brandable Rights

Map out your email marketing game with this planner.

Lynette Chandler, founder of Thrive Anywhere, will give this planner to everyone who enrolls in S.M.A.R.T. Email Sequences—complete with an extended license.

This means you can use this planner for yourself ... or rebrand it and use it with your own clients.

Bonus 3: Business Marketing Planner by Becky Beach ($37 value)

Planner with Private Label Rights

Use this adorable planner to plan and track your social media marketing.

The 17 pages in this pack allow you to track your progress on social media, plan out content, work with affiliates, and more!

This planner will help you gather more leads through marketing so that you can better apply what you learn in S.M.A.R.T. Email sequences training.

And because it comes with PLR, you can use it with clients and customers, too!

Bonus 3: Business Marketing Planner by Becky Beach ($37 value)

I'm drawing the curtain on how multi-million-dollar businesses develop, write, and track email sequences for maximum engagement and conversion ... and showing how even a solo business can do the same!

Meet Your Instructor

I'm Alexis (Lexi) Rodrigo and I've been writing for the web since 2008.

I've supported multimillion-dollar companies in various marketing and communication roles.

I've driven results like tripling the organic search traffic of a blog and generating over $65 million in revenues, donations, and sponsorships.

I'm passionate about teaching others how to use the power of words and images to build their brands and sell more stuff.

"One of the more useful courses I've taken"

You kept concepts clear, simple, and digestible. The building blocks were a helpful guide for sure. You're a born teacher :-)

Anaezi Modu,

The empathy map was really great, as was the Excel sheet for the audience know/believe/feel etc. I liked how approachable you are and willing to repeat things.

Chelsea Humphreys, Build a Dream

I have so much valuable takeaways from the class. I like all the different varieties of email onboarding. The biggest thing though is the planning. I wish I had Lexi sitting beside me to mentor me through my first email sequence.

Kelly Cushing, The Art Hive Collective

The most valuable thing I learned was the concept of choosing a goal and planning the emails. Thank you for your helpful class. I need to take the time for planning my emails rather than writing by the seat of my pants. :)

Janie Burlingame

I floundered around choosing topics and writing my first email sequence. You've given me an awesome roadmap to make the next one better and more subscriber focused. Thank you!

This is one of the more useful courses I've taken. You didn't waste a minute of my time and I appreciated that.

Bonnie Kreitler, Rambling Dog Publications LLC


Start crafting smarter email sequences today!

Learn and use the S.M.A.R.T. Email Sequences system to deploy autoresponder emails that engage your subscribers so that they read more of your emails—and take the action you want them to take!

Don't just take my word for it. Read what some of my past clients and students say...

I am more reflective /careful in my writing now. I am processing my thoughts well before writing it down.

Josephine M.

The most valuable lesson I learned was how to think better and express better thorough writing. Now I will be able to convey my thoughts better, appreciate the value of review, receive feedback and improve. I can communicate better.

Pravin M.

The training has opened my eyes in the way I write. My thinking capacity improved and now I'm putting myself in the readers' shoes.

Rhonda G.

I wanted to make my e-mail list subscribers happy, but I didn’t know how, until I met Lexi. She’s one of the coolest moms I’ve had the privilege to work with, plus she delivers real results. She’s helped me tweak my e-mail list, learn how to increase engagement and most of all, how I could help my subscribers take action and make a difference in their lives.

Henri Junttila

Lexi taught me everything I know about writing sales copy. Her attention to detail and keen ability to get right to the heart of the matter make her a great writer. If you're looking for a down-to-earth, reliable web copywriter, you can't do better than Lexi.

Cindy Bidar

Alexis has made copywriting and marketing the focus of her attention, conquering the learning curve and earning a reputation for doing quality work. I like how she thinks and how she's always spotting new ways to market and grow.

Kelly McCausey

Lexi is a gifted coach. She paid attention to my issues and within one hour started addressing concerns I've asked other coaches about for two years.... She is sincere, insightful, very smart and focused. She wants you to walk away with answers and value.

Amy Torres

I feel like I talked about what was in my mind, what was frustrating for me, but also I gained practical advice. At the end of the conversation, I know what to do and I have clarity. Sometimes I feel like coaches are so focused on the solution they think I need. They cut me off and I get the sense that, 'Maybe I better just not talk about it.' I never felt like that with you.

Jenny Yoon

Thank you so much for the work you’ve done for me over the past few months. Frankly, I’m not quite sure how I managed without you before. Your work is always timely, your correspondence is always professional (even though I can be VERY picky at times) and your writing is fantastic.

Alice Seba